Campaign Calendar
Twenty-three days, one day at a time.
One week longer than our standard accelerated campaign, that extra week gives sophisticated buyers time to inspect, consult architects and contractors, review title and HOA materials, and prepare informed, non-contingent participation.
Prepared for
Jeffrey Long
Properties
15 & 17 La Rochelle, Harbor Ridge
Auction
Sat August 15, 2026 · 2 PM
Pre-Launch · Preparation & Confidential Preview · July 15, 21, 2026
Dual-property memorandum · title, HOA & disclosures assembled
Media Day 1 · stills, detail & dual-residence walk-through
Media Day 2 · drone, view & sunset sequence
Architectural visualization · conceptual renderings
Campaign assembly · film edit & memorandum design
FirstTeam Exclusives · confidential agent preview
Harbor Ridge & luxury-database pre-outreach
Week 1 · Public Launch · July 22, 28, 2026
PUBLIC LAUNCH · MLS, LPI, LeadingRE syndication
Broker preview · private tours
Digital campaigns · audience-specific creative live
Curated open inspection
Curated open inspection
Buyer segment reporting · early qualification
Neighbour campaign · Harbor Ridge residents
Week 2 · Discovery & Due Diligence · July 29, August 4, 2026
Architect & contractor access windows
Title & HOA Q&A · advisor communications
Press & luxury lifestyle placements assessed
Curated open inspection
Curated open inspection
Investor & developer briefings
Weekly seller report · buyer pipeline review
Week 3 · Intensification · August 5, 11, 2026
Second-round inspections · advisor walk-throughs
Renovation estimates · buyer feasibility windows
Proof of funds & financial qualification collected
Curated open inspection
Curated open inspection
Pre-auction interest report · reserve confirmation
Bidder registration opens · deposits collected
Auction Week · August 12, 15, 2026
Final private tours by appointment
Qualified-bidder confirmations · rehearsal
Final bidder briefings · logistics complete
Open 1, 2 PM · LIVE ON-SITE AUCTION @ 2:00 PM
Post-Auction · August 17, September 18, 2026
Phase II negotiation if unsold under hammer
Estimated closing · week of Sep 14
Timeline is flexible and built around your preferences, Jeffrey. Dates may shift as we collaborate.